Traffic to luxury brands’ websites grew, on average, by 31% in 2023.The share of search interest is very much concentrated at the top, with the top 5 brands capturing 57% of the affluent consumers’ attention online.They’ve all disappeared from our ranking. Valentino, Cartier, Ralph Lauren, and Estee Lauder are the biggest losers this year.Burberry, Saint Laurent, and Omega make their comeback in the top 15 after dropping from the list last year.Swarovski makes its first appearance ( finally) in the top 15 best luxury brands online, after hovering just below the threshold for the past few years.
The Italian luxury brand’s share of search interest dropped from 22.34% in 2019 to 13.4% in 2023. Gucci loses the crown for the first time after years of online supremacy.Dior overtakes Gucci as the world’s most popular luxury brand online for the first time since we’re doing this report, gaining 7 positions in the last 6 years.A few brands are out of favor, and some are making a comeback (plus an exciting new entry). TL DR: There were some significant shifts in the 2023 rankings. We also highlight particularly noteworthy digital initiatives and successful new product launches that help explain their current popularity online. In this article, you will discover which luxury brands are the most talked about and sought-after online in 2023. We lift the lid on all the juicy data and details in our brand-new ranking of the best luxury brands online in 2023. So, if you’re wondering if and how the finest luxury brands in the world performed online, ponder no longer. The need for luxury brands to embrace digital is critical to support their growth and remain relevant to new generations of affluent consumers. $607B global sales of personal luxury goods by 2030. The three macro trends that we identified for the future of luxury in 2023 are more important than ever. The question is: Which luxury brands will be the best at balancing between adapting to new luxury paradigms in an uncertain context and preserving their brand essence? In a rapidly evolving global environment, however, luxury brands must remain agile. LVMH became the first European company to surpass $500 billion in market value, while the owner of LVMH, Bernard Arnault, became the world’s richest man. In April 2023, shares of LVMH (the parent company of 75 prestigious Houses, including Louis Vuitton, Dior, Tiffany & Co, and some of the best Champagne brands in the world) surged to a fresh record high, cementing the French luxury group’s lead as Europe’s most valuable company. We know what you’re thinking: In this economy?ģ3% of global luxury sales will take place online by 2030.Īmid global headwinds and the recent banking turmoil, sales for luxury brands demonstrate (once again) the resilience of the luxury industry. They are at the center of what matters to modern affluent consumers. They each drive substantial online conversations across social media channels and search.
Over the years, our ranking has become an important and reliable indicator of future performances for the world’s best luxury brands.Įvery luxury brand on our list is enjoying significant customer attention. This is the sixth consecutive year that Luxe Digital publishes a list, ordered by popularity. The online popularity of the best luxury brands in the world is a dependable predictor of future sales.īy now, you must be familiar with our annual ranking of the top luxury brands online.
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